Who am I?
With over 15 years of experience as an end-to-end Product Designer, I create impactful digital experiences that connect business strategy with user needs. Throughout my career, I have collaborated with a diverse range of B2B and B2C tech companies, from early-stage startups to well-established enterprises, across various industries and stages of maturity. Whether ideating and designing products in early phases or refining and scaling solutions for mature tech companies, this broad experience has given me a unique perspective on crafting solutions tailored to the specific needs and challenges of different business environments.
Leveraging a Master's degree in User-Centered Design, along with additional training in Product Management and Product Leadership, I have evolved into an end-to-end designer who excels at every stage of the design process—from engaging with customers to uncover user needs and opportunities for innovation and growth, to exploring and crafting scalable solutions that meet customer needs and drive business goals.
Currently, I serve as a Senior Product Designer at Springer Nature, the world's largest academic publisher with 20 million monthly users. In this role, I develop strategies to attract more researchers to the platform and expand Springer Nature's reach to a broader audience. I explore new solutions, channels, and opportunities to increase engagement with our scientific content, driving revenue growth and encouraging authors to publish their research in one of our 3,000 journals.
Professional experience
Senior Product Designer
Jan 2021 - Present ·
Springer Nature is the world's largest scientific publisher (20M+ monthly users). As a Senior Product Designer, I lead the end-to-end design strategy for core discovery and acquisition platforms, turning complex legacy ecosystems into scalable user experiences.
Key results:
- 📈 Achieved an 8.6% submission conversion rate: Led the design strategy for an unified platform consolidating 3,000+ legacy journals into a single discovery experience, reducing turn around times and churn.
- 🚀 Drove 250k+ new monthly sessions: Partnered with Product, SEO, marketing and editorial to design a dynamic, scalable architecture for 3,000+ subject-specific landing pages, capturing long-tail organic search traffic.
Strategic highlights:
- 🧭 Drive clarity through ambiguity: Uncover the root causes of complex user and business problems, leveraging strategic design to help stakeholders align around cohesive product visions.
- ⚖️ Align design with business strategy: Partner directly with Product and Engineering leadership to shape roadmaps, making pragmatic trade-offs to accelerate time-to-market for viable solutions without sacrificing core user needs.
- 🤝 Foster cross-functional collaboration: Facilitate design workshops and alignment sessions with VPs, directors, and cross-functional teams to bridge organizational silos and build consensus.
- 🧩 Apply enterprise systems thinking: Map end-to-end user journeys spanning legacy systems, backstage processes, and offline touchpoints to identify opportunities for platform consolidation and shared UI patterns.
Senior Product Designer
Jul 2019 - Dez 2020 ·
1 yr 6 mos
Farfetch is the leading global e-commerce platform for luxury fashion (49M+ monthly consumers). I led strategic product design and optimization, partnering directly with the world’s most prestigious fashion brands to drive sales and conversion rates.
Key results:
- 📈 Increased conversion rates by up to 87%: Optimized end-to-end e-commerce journeys — from product discovery to checkout funnels — for flagship luxury brands.
- 💰 Drove up to 9% YoY revenue growth: Optimized core client key performance indicators, successfully increasing overall revenue in under six months of work.
Strategic highlights:
- ⚙️ Established an unified design process: Introduced structured discovery, usability tests, data analysis and A/B tests, elevating the team's maturity from output-focused design to outcome-driven optimization.
- 🎯 Guided strategic product planning: Partnered closely with engineering, production, commercial, and marketing stakeholders to prioritize and deliver solutions tailored to partners' specific brand strategies.
- 🛍️ Scaled white-label B2B2C solutions: Leveraged insights from individual partner brands to develop scalable features for the core Farfetch platform, successfully balancing unique brand identities with global technical constraints.
Lead Product Designer
Nov 2014 - Jan 2019 ·
3yrs 6 mos
eSapiens operates one of the largest SaaS platforms in Brazil (15M+ users). I led the company’s design strategy and end-to-end execution, partnering with tech, analytics, and product leaders to drive initiatives from concept to market, driving a consistent 20% annual revenue increase.
Key responsibilities:
- Thoroughly understand the company's strategy and goals and how exactly my team contributes to the short, medium and long term vision of the business.
- Prioritize challenges and solve as quickly as possible those who can help my team move forward in a more structured, fast and efficient way.
- Make use of user-centered design techniques and tools to identify and convert customer needs into high-value business solutions.
UX Designer & Project Manager
Mar 2011 - Nov 2014 ·
3yrs 9 mos
Development and management of campaigns for web such as websites, e-commerce, email marketing, Google Advertising, webmarketing and web writing.
Performed activities:
- Creation and management of projects: websites, e-Commerce, landing pages, e-mail marketing, digital parts in general;
- Management and conduction of simultaneous web projects;
- Development and facilitation of briefings and brainstormings;
- Budgeting, negotiation of deadlines and decision making with the client;
- Management of the development team;
- Coordination of e-commerces and online campaigns.
Approach and Skillset
Over the years, I incorporated business and product skills to my UX background, composing a hybrid profile that allows me to quickly adapt to different scenarios and wear multiple hats within a team or organization.
Discovery & Research
Product Strategy & Leadership
Execution & Craft
What my teammates say about me
I had the pleasure of working with Renan for two years, during which time he played a pivotal role in setting up our UX optimization practice. He is dependable, always delivering work of the highest quality on time and with a keen eye for detail.
Renan embodies all the critical traits of a great designer: he is both creative and pragmatic, ensuring that the solutions he proposes are not only innovative but also aligned with business goals. His customer-centric mindset, combined with a data-driven approach and awareness of industry best practices, allows him to deliver designs that are both user-friendly and impactful.
He is also an excellent communicator, capable of explaining his design decisions clearly to both clients and internal teams. Whether he's presenting to stakeholders or collaborating with product, data, and development teams, Renan consistently shows himself to be a team player and a true partner in crime in every sense.
I had the privilege of working alongside Renan for 4 years at the company where I serve as CEO, and I can confidently say that he is an exceptional professional. He started his journey with us as a designer but quickly demonstrated the talent that led him to become the leader of our main product. His approach was always extremely proactive, seeking not only his personal growth but also the growth of the team and the company as a whole.
As a product leader, Renan made significant contributions. He showed a keen eye for detail and a deep understanding of our users' needs. His ability to solve problems and guide the team towards our goals was instrumental in achieving important results.
I highly recommend Renan for any opportunity that seeks a talented, dedicated professional with strong leadership skills and product vision.
Renan is an excellent professional, very versatile, and works with motivation, which helps in the development of projects. I had the opportunity to work with him on several projects, where I could see significant professional growth and always a great determination to solve problems.
Renan is an exceptional, dedicated, and inspirational professional who consistently delivers creative, user-friendly, and effective designs. I had the privilege of working with him on a social project where he naturally took on the role of lead designer. He strategically planned every aspect and mentored everyone involved. Renan excelled in translating insights from research into a cohesive product vision, providing a solid foundation for the product we envisioned.
